You searched for:
“mass communication”
mass communication
The transfer of information among groups of individuals of a kind that cannot be transmitted from a single individual to another.
Examples include the spatial organization of army-ant raids, the regulation of numbers of worker ants on odor trails, and certain aspects of the thermoregulation of nests.
This entry is located in the following unit:
Ant and Related Entomology Terms
(page 11)